Digital Marketing
A practical, beginner-friendly self-paced course that teaches core digital marketing skills — from channel basics and content strategy to SEO, Facebook & Instagram ads, and email marketing — so learners can plan, launch, and measure simple campaigns.
See what you will learn
About this course
Course overview
This course takes complete beginners through a step-by-step progression: foundational concepts, creating content that converts, basic on-page SEO, running effective Facebook & Instagram campaigns, and building simple email sequences. Each section focuses on hands-on tasks and measurable skills so learners can build a basic marketing toolkit, launch small campaigns, and read results to improve performance.
Who this course is for
Adults and early-career professionals with little or no prior digital marketing experience who want practical, job-ready skills to support small business marketing, freelance work, or an entry-level marketing role.
What you will learn
- Describe the main digital marketing channels and how they support business goals
- Create a basic buyer persona and map a simple customer journey
- Develop a short content plan and produce web-ready content (blog intro + social captions)
- Perform basic keyword research and apply on-page SEO best practices
- Set up a Facebook & Instagram campaign structure, targeting, and budget
- Design ad creative variations and a simple A/B testing plan
- Build an email list segment, write a welcome email, and create a basic automation
- Use core metrics from Google Analytics and ad/email platforms to produce a one-page performance report and recommend improvements
Prerequisites
- Basic computer and web-browsing skills
- Active email account
- Access to a smartphone or computer and internet connection
- Willingness to practice by creating simple marketing assets
Level: Beginner