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About this course

Course overview

Sales Mastery & Revenue Growth guides adult learners and early-career professionals from sales fundamentals to practical application. The course combines short lessons, realistic role-plays, templates, and datasets to build observable skills: identifying ideal buyers, generating qualified leads, conducting discovery conversations and demos, closing deals, and measuring revenue performance. Each section includes exercises that produce reusable artifacts (persona profiles, outreach templates, CRM pipelines, forecasts) learners can apply immediately.

Who this course is for

Adult learners and early-career professionals who want hands-on foundational sales skills to start or improve a sales role, support revenue-generating activities, or grow a small business.

What you will learn

  • Adopt a professional sales mindset and apply ethical standards in customer interactions
  • Create clear value propositions and buyer personas to target outreach effectively
  • Generate and qualify leads across multiple channels and record them in a simple CRM pipeline
  • Conduct discovery conversations that uncover buyer needs and align solutions
  • Deliver concise product demonstrations and handle common objections
  • Close deals with clear next steps, written agreements, and follow-up commitments
  • Design basic pricing and packaging choices that support revenue goals
  • Calculate key sales metrics and build short-term revenue forecasts to guide decisions
  • Develop a 90-day plan to improve sales outcomes through experiments and measurement

Prerequisites

  • No prior sales experience required
  • Basic written and verbal communication skills
  • Access to a computer and common office tools (email, spreadsheet, document editor)
  • Willingness to practice role-plays and iterate on feedback

Level: Beginner

Course curriculum

Foundations of Sales
Sales Mindset & Professional Ethics Preview
12 min
Crafting a Clear Value Proposition
12 min
Customer Segmentation & Buyer Personas
12 min
Assessing Product-Market Fit
12 min
Prospecting & Lead Generation
Lead Sources & Qualification
12 min
Outreach Channels & Message Crafting
12 min
Cold Email & Call Practice
12 min
CRM Pipeline Setup & Lead Recording
12 min
Sales Conversations & Closing
Active Listening & Discovery Questions
12 min
Presentation & Demo Best Practices
12 min
Handling Objections & Negotiation Basics
12 min
Closing Conversations & Next Steps
12 min
Revenue Growth & Measurement
Pricing & Packaging Fundamentals
12 min
Upsell, Cross-sell & Renewal Strategies
12 min
Sales Metrics & Short-term Forecasting
12 min
Scaling Sales & Continuous Improvement
12 min
Final Assessment Required quiz
10 min